“UNC Senior Seth Trimble Opens Ben & Jerry’s in Chapel Hill — Shares His Vision and How He Plans to Honor Roy Williams”

Chapel Hill just got a little sweeter. UNC basketball senior Seth Trimble has officially opened his own Ben & Jerry’s ice cream shop in the heart of Chapel Hill, adding a unique chapter to his journey both on and off the court.

The Tar Heels guard, known for his energy and leadership on the floor, is now stepping into the world of business — and he’s doing it with a purpose. At the grand opening, Trimble spoke about his vision for the shop, his love for the Chapel Hill community, and his plans to honor legendary UNC coach Roy Williams in a special way.

“This isn’t just about ice cream,” Trimble said during the ribbon-cutting ceremony. “It’s about creating a place where fans, students, and families can come together. And it’s about celebrating the people who’ve shaped this program. Coach Williams means so much to all of us, and I want to honor him here in a way that lasts.”

While Trimble didn’t give away all the details, he hinted at introducing a custom flavor inspired by Williams — a tribute that would quickly become a must-try for Tar Heel faithful. Fans in attendance immediately began speculating about what ingredients could best represent the Hall of Fame coach’s legacy.

Teammates, coaches, and even former players showed up to support Trimble, praising his ambition and his ability to balance basketball, academics, and entrepreneurship. Coach Hubert Davis called the moment “a reflection of Seth’s character and his commitment to giving back.”

For fans, the shop represents more than a sweet treat. It’s a space that blends UNC tradition, community pride, and Trimble’s personal vision.

As the Tar Heels prepare for another big season, one thing is clear: Seth Trimble isn’t just building his future on the court — he’s building a legacy in Chapel Hill, one scoop at a time.