 Novak Djokovic has signed a multi-year agreement with Aman to share his expertise with guests Credit: Aman
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Aman has signed tennis legend Novak Djokovic as its global wellness advisor
Djokovic will deliver specially designed programming for guests
The operator is already working with Maria Sharapova
Aman has announced Novak Djokovic as its first global wellness advisor. The move follows the successful appointment of Maria Sharapova as Aman global wellness ambassador in 2023. The multi-year partnership will see Djokovic enhancing Aman’s guest wellness offering with exclusively designed programmes and events that draw on his training in mental and physical wellbeing, both on and off the court. Djokovic will also have an advisory role with Aman and will guide future product development and brand extension in the wellbeing space. With 24 Grand Slam titles and an Olympic gold medal to his name, Djokovic has consistently demonstrated his dominance in tennis on the international stage, while his relentless pursuit of excellence and mental resilience set him apart as a sporting icon. His partnership with Aman will range across the brand’s properties, including the development of special events for Aman club and residence owners, hosted wellness retreats and specially curated programmes that will be available to guests year-round. “Novak Djokovic is an athlete whose resilience and adaptability have allowed him to stay at the Pinnacle of tennis for over a decade,” said Vlad Doronin, CEO of Aman. “To remain competitive at the highest level over such an extended period demands far more than skill.” Djokovic said: “Over the years I’ve cultivated a comprehensive daily wellness routine combining mental health nutrition and fitness that has enabled me to achieve sustained success both on the global stage and in my personal life. “Sharing these learnings with Aman guests will be both a privilege and a pleasure.” Aman is ramping up its health and fitness offering with world-class facilities and high-level offerings to both guests and local catchments, with hotels such as its New York property offering a limited number of very high-level health club memberships. FOOTNOTE Aman, founded in 1998, has 35 hotels resorts and branded residents in 20 destinations around the world, as well as a pipeline of future projects under construction. In recent years the group has grown its offering to include Aman skincare (2018), the Sva supplement range in 2020, Aman fine fragrance in 2020, a ready to wear collection called The Essentials by Aman in 2021, Aman Essential Skin in 2023 and Aman Interiors in 2023. |
