Tiger Woods is embroiled in a fresh legal headache, according to a report.
Per CNBC, a court filing has revealed the golfer’s clothing brand Sun Day Red is accused of ‘unlawfully hijacking’ the logo of Tigeraire.
Tigeraire specialises in making cooling products for athletes.
In the filing, the company said: “The actions of SDR, TaylorMade and Tiger Woods blatantly ignore Tigeraire’s long-standing protected mark, brand and identity, violate federal and state intellectual property law and disregard the consumer confusion their actions create. SDR’s application should be denied.”
Woods, now 48, launched Sun Day Red one month after he brought his 27-year association with Nike to an end at the turn of the year.
The Sun Day Red logo is comprised of 15 strokes, each representing his major championship victories.
Woods plans to redesign the logo should he win another major.